The foundations of online shopping come from quality product photography. You should strive to present the product to your potential customers in real life expectations and answer as many questions as they might have. These photos should embrace every little detail of the product. I believe in the fundamental rule that as many quality photos you give to your client, the possibility of its purchase increases. Also, if you add Life style photos and show your product realistically, then you increase the awakening of emotions: purchase today.